With the approach of the World Cup in Qatar, the equipment supplier Nike has unveiled its new advertising spot with Kylian Mbappé. A treat for football fans.
Is Kylian Mbappé a better football player than Ronaldinho? This is a question that once tormented more than one football fan and continues to provoke heated debate among enthusiasts. From this question, Nike imagined its new advertising campaign and as much to say that it goes very far. In “The Football Verse”, two scientists imagine a time portal in a Swiss laboratory that brings together different generations of footballers to compete on the pitch, with a ball at their feet.
As usual, the American equipment manufacturer has brought together an army of stars: Kylian Mbappé, Cristiano Ronaldo, Alex Morgan, Sam Kerr, Virgil Van Dijk, Kevin De Bruyne, Leah Williamson, Phil Foden, Carli Lloyd, Shane Kluivert or Edgar Davids. Ronaldinho and Ronaldo have been rejuvenated using deep-fake technology (based on artificial intelligence). Animation fans will also have recognized Axel Blaze, the famous character from the Inazuma Eleven series. The commercial does not say who is the best footballer in history but it has the merit of realizing a small fantasy: bringing together legends and young prodigies of sport on the same ground. With the approach of the World Cup , the pleasure is total.