If your tweets tend to go viral quickly, this is for you, but don’t forget to read the fine print!
Twitter wants to get back in the game, which is why it has promised to share ad revenue with content creators, which means that, in theory, the company can pay you for your most popular tweets .
And while the news has certainly already caused a stir on the platform, Elon Musk wants to cash in on this too, as revenue will only be shared after joining Twitter Blue, the company’s $8-a-month subscription program.
It was the same owner of the social network who presented the new policy on Friday.
“Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads,” he tweeted.
But he was quick to add: “To be eligible, the account must be a Twitter Blue Verified subscriber .”
In other words, you first have to pay Twitter , at least $8 a month, to have any chance of receiving any of the ad revenue. Which would then make the gains could be more modest.
Revenue will not come from ads that appear in the main Twitter feed , but from ads that appear in reply threads to the creator’s tweet. Therefore, a content creator will only earn revenue from users who end up clicking on their viral tweet to see the replies.
Musk did not mention how much a creator could expect to earn from ad revenue. So it’s also not clear what it would be like to earn from shared advertising after paying for a subscription to Twitter Blue .
Still, the plan demonstrates that Musk is trying to come up with ways to push users to Twitter Blue, thereby hoping to increase revenue for the company. In December, Musk said Twitter was in the midst of a financial crisis that had led him to lay off more than half the staff and cut operating expenses. Additionally, many advertisers have stopped spending on the social media platform, which may raise questions about whether Twitter can share significant revenue with content creators .
Meanwhile, Elon Musk indicates that ad sharing could bring more content creators to Twitter.
“There will be more news on this. Twitter has to be the place where a content creator receives the best reward for their time and talent,” he wrote in a tweet.
In November, Musk also indicated that he wanted to offer better terms for sharing ad revenue with content creators who post videos on Twitter.
Access to the Twitter API will become paid
And in another drastic measure by Elon Musk , access to the Twitter API will no longer be free and with this decision, thousands of accounts could disappear or be deactivated.
According to the Twitter Dev account, focused on providing information to software developers around the world, this decision will become effective as of February 9.
“As of February 9, we will no longer support free access to the Twitter API, both v2 and v1.1. Instead, a basic level of payment will be available, ”says the company. However, it does not detail how much it plans to charge for the use of the API.
The API was used by many popular Twitter clients, such as Tweetbot and Twitterrific, which is why most third-party apps have shut down their mobile apps.
As a consequence, many other app developers became cautious about the ways in which they advanced development on top of the Twitter API. This new move could cause some developers to abandon their products or pass the cost on to their customers.
Some accounts even already indicate that they will stop interacting on Twitter , since they do not want to pay for the service, whatever the rate.